Rethinking the Table brings together original research and the lived experiences of women across the country to expose the systemic barriers that continue to shape who leads in PR — and how. At a pivotal moment for the profession, this book invites us to rethink not just who has a seat at the table, but how the table itself is built.

Key highlights

The book shares personal narratives and national research examining leadership, work-life balance, EDI, technology, and pathways to success for women in PR.

  • The first national study focused on women's leadership in Canadian PR
  • Data + stories revealing barriers, bias, and opportunity
  • Insights on mentorship, sponsorship, and inclusive cultures
  • Examines AI, technology, and gender in the future of work
  • A blueprint for systemic change — not just incremental progress

Additional findings

  • Women equal 70% of PR workforce, yet only 30% of senior leaders
  • Work-life balance remains a major challenge
  • Old boys' networks remain influential
  • AI may disproportionately impact women
  • Pay inequity persists

"Progress is not enough. It's time to rethink the systems, assumptions, and tables where decisions are made."

Rethinking the Table
Women Leaders in Public Relations in Canada

A bold call to rethink leadership, power, and equity in PR.